As of MARCH 2026, we are proud to have helped our clients save
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Workforce Benefits Strategy

You're paying more in payroll taxes than you should be.

Bottom Line Benefits

Be Well Health works with employers across every industry to deploy fully insured supplemental benefit plans that lower FICA tax liability, increase employee take-home pay, and add real wellness coverage — without changing a single thing about your existing benefits.

Fully insured. Carrier-backed. Operating under the same IRS framework as Aflac since 1955. The compliance questions have answers.
What We Do — And Don't Do Independent
We are independent benefits consultants. We evaluate multiple plans and carriers, then recommend what's genuinely best for your workforce and your balance sheet.
The plans we work with are fully insured — not self-funded, not trust arrangements — backed by globally recognized carriers that have conducted independent compliance analysis.
Every plan we recommend carries independent legal opinions addressing IRS guidance, Section 105(b), and the current regulatory environment.
Audit defense coverage is included in every plan we place — employees are fully protected from the moment they enroll.
We work across industries. If you have W-2 employees and a payroll, this conversation is worth having.
We don't sell plans. We solve problems. The right plan for your company is the one that performs — and we'll show you the numbers before you commit to anything.
$900
Savings per employee / year
2
Meetings to close
30
Days to implementation
$0
Disruption to existing coverage
The Business Case

There's a cost reduction your finance team hasn't looked at yet.

Smart companies in 2026 are not waiting for the economy to get easier. They're finding margin in places their competitors haven't looked. Health insurance renewals are running 6–9% higher than last year. Labor costs are up across the board. Yet most finance teams are still treating FICA as a fixed, unavoidable expense — and leaving hundreds of thousands of dollars on the table every year as a result.

A properly structured Section 125 fixed indemnity plan legally reduces the FICA tax base on every enrolled employee's compensation — for the employer and the employee simultaneously. The savings are real, recurring, and available to any company running a standard W-2 payroll. The only question is whether your current advisor has shown it to you.

The Numbers Behind the Opportunity
6–9%
Average health insurance renewal increase in 2026 — every dollar saved elsewhere matters more than it did last year
7.65%
FICA rate on eligible compensation — the cost reduction lever most finance teams have never been shown
$600–$900
Annual savings per enrolled W-2 employee — employer side only, first payroll cycle after go-live
$0
Net cost to implement — the plan pays for itself from the tax savings it generates
The Missed Opportunity

Every quarter you wait is money you've decided not to keep.

This isn't a novel tax strategy. Section 125 has been federal law since 1978. Aflac has operated under this exact framework since 1955. The question isn't whether this works — it's why no one has shown it to you yet. We will.

Raise prices to offset rising labor costs
Cut hours or reduce headcount
Change your existing health insurance carrier
Renegotiate vendor contracts for the fourth time
Restructure how compensation flows through payroll — same wages, lower FICA, better employee benefits
"The only cost reduction on this list that doesn't require taking anything away from anyone — in fact, every employee comes out ahead."
The Process

Two meetings. That's the entire engagement.

We've engineered this to be the easiest financial decision your leadership team will make this year. No RFP. No broker coordination. No open enrollment window. No changes to anything that's already working.

01

20-Minute Discovery Call

We learn your workforce size, structure, and current benefits setup. You ask every question you have — including the hard compliance ones. We show you the preliminary math specific to your organization. No pitch deck. No pressure. No commitment required.

You Ask, We Answer
02

Census Review + Impact Analysis

Your payroll team provides a simple employee count and wage summary. Within 48 hours we return a line-by-line analysis showing exact projected savings by employee class. You'll know precisely what your organization saves annually — before you commit to anything. We don't estimate. We calculate.

48-Hour Turnaround
03

Implementation in 30 Days

If the numbers make sense — and they typically do — your payroll team adds two line items. The carrier manages enrollment, plan administration, claims, and compliance monitoring from that point forward. You see savings on the first payroll cycle after go-live. Your HR team's involvement is minimal by design.

Live Next Payroll Cycle
No disruption to your existing medical plan. No coordination required with your current broker. No open enrollment window. The fixed indemnity plan runs alongside your current benefits infrastructure — it adds to what employees receive, without replacing or competing with anything in place. Implementation is straightforward because that's how we designed it to be.
Proof

Real companies. Real savings. No caveats.

The implementation was straightforward and the savings were real from day one. The compliance team did their due diligence and came back satisfied. We wish we'd done this two years earlier.

Multi-Unit Employer — 1,200+ Employees

We were skeptical — we'd seen plans like this before that didn't hold up. What made the difference was the carrier backing and the legal documentation. Once our outside counsel reviewed the structure, the decision was straightforward.

CFO, Professional Services Firm — 400 Employees

Our employees ask why we didn't do this sooner. Their take-home pay went up without us changing anything about their wages or existing benefits. That's a conversation every HR director wants to have.

HR Director, Distribution Company — 850 Employees
Savings at Scale

What does this look like for your workforce?

Projections based on $600–$900 per enrolled W-2 employee annually. We run an exact analysis against your actual census — you'll know your specific number within 48 hours.

Workforce SizeEstimated Annual Savings
100 employees$60,000 – $90,000
250 employees$150,000 – $225,000
500 employees$300,000 – $450,000
1,000 employees$600,000 – $900,000
2,500 employees$1.5M – $2.25M
5,000 employees$3.0M – $4.5M

Every enrolled employee simultaneously receives supplemental health coverage at zero out-of-pocket cost — their take-home pay increases while their benefits improve. Get your exact number →

Employee Benefits Included in Every Plan
✓ 24/7 Telemedicine
✓ Behavioral Health
✓ $0-Copay Prescriptions
✓ Hospital Indemnity
✓ ER Benefits
✓ Wellness Programs
For the CFO

The legal framework is stronger than your tax counsel will expect.

Let's address what every CFO worth their title will ask before signing anything. The short version: this structure has been federal law since 1969, it operates under the same IRS framework that governs Aflac, and it has never once resulted in enforcement action against a participating employer. The longer version is in the table below.

The plans we work with carry independent legal opinions from recognized ERISA and tax counsel — each addressing the specific IRS guidance memos that circulate in broker networks. Those opinions are available for your outside counsel to review. We expect them to. That's how confidence is built.

QuestionAnswer
Legal basis Section 125 IRC + Revenue Ruling 69-154. In place since 1969. Governing the same supplemental benefit framework used by Aflac since 1955.
Carrier backing Plans we place are fully insured by globally recognized carriers — not self-funded, not trust-based. Each carrier independently underwrote and approved the structure.
IRS enforcement history No employer has ever been penalized for participating in a properly structured, fully insured Section 125 fixed indemnity plan. The IRS has targeted self-funded arrangements — a categorically different product.
IRS proposed rules Proposed regulations targeting certain structures were never finalized. The one rule that was finalized was vacated by a federal court.
Congressional action Congress was asked to amend Section 105(b) in 2020, 2022, and 2023. Declined all three times.
Employee protection Audit defense coverage is included in every plan we place — employees are protected with a three-year look-back period from day one.
Legal opinions Available for review by your outside counsel. We don't summarize them. We provide the documents.
The Questions We Hear Most
Isn't this the type of plan the IRS has gone after?
The IRS has issued guidance targeting self-funded wellness arrangements that lack carrier backing. The plans we place are fully insured by major carriers that each independently evaluated and approved the structure. The IRS's own guidance distinguishes self-funded from fully insured. Your tax counsel will find that distinction in the documentation we provide.
We've seen warnings from our broker about plans like this.
Most broker warnings cite the same two IRS Chief Counsel memos. Those memos address plans structured as self-funded trust arrangements — not fully insured carrier-backed plans. We'll show you the specific legal analysis addressing each memo. Read it, share it with outside counsel, and make your decision from there. We're not asking you to take our word for it.
How is this different from an ERC-style scheme?
ERC schemes were retroactive credit claims with no underlying benefit delivered. This is a prospective, IRS-code-compliant benefits plan where employees receive real, active insurance coverage from day one. The legal basis, the carrier backing, the employee benefits, and the compliance documentation are present and available. This is an insurance product, not a tax play.
What happens if the IRS changes its position?
Congress has declined to change the statutory framework three times. The proposed regulations were never finalized. The finalized rule was vacated. We monitor the regulatory environment actively and will advise any client immediately if the landscape shifts. The plans we place also include provisions for plan wind-down without employer penalty if circumstances change.
What's the employer's exposure if an employee is audited?
None. Audit defense insurance is included in every plan we place. If any enrolled employee receives an IRS inquiry, their defense is fully funded. The employer's FICA reduction is documented and supported by carrier records. There is no exposure that isn't already covered.
The same tax framework Aflac has used since 1955. Zero enforcement actions against a fully insured plan. Ever. If your current broker told you this doesn't work, ask them why Aflac has been doing it for 70 years.
Be Well Health — Bottom Line Benefits
Why Be Well Health

We say what most benefits consultants won't.

The benefits industry has a problem: the consultants closest to the best solutions are the most cautious about explaining them. Legal risk, broker relationships, status quo bias — there are a dozen reasons why your current advisor hasn't shown you this. We're not burdened by any of them.

Be Well Health is an independent benefits consultancy. We work across industries — manufacturing, distribution, professional services, construction, healthcare, retail, technology — anywhere a company has W-2 employees and wants to be tax-efficient. We evaluate every option in the market and recommend the one that performs best for your specific workforce.

We care about the health and financial wellbeing of your employees. We also care about your bottom line. Those two things are not in conflict here — they move in the same direction at the same time. Your employees get better benefits at no cost to them. Your company keeps more of what it earns. That's what we mean by bottom line benefits.

If you've been told this isn't worth looking at, we'd respectfully suggest that conclusion was reached without looking at the documentation. We have it. We'll share it. The decision is yours.

01
We are independent
We evaluate plans from multiple carriers and providers. We recommend what's best for you — not what generates the highest commission for us. If a plan doesn't perform against our standards, we don't place it.
02
We show you the numbers first
You will see a complete, line-by-line impact analysis specific to your workforce before you make any decision. We don't ask for a commitment based on estimates. You'll know your exact number in 48 hours.
03
We handle the compliance conversation
If your CFO wants to sit down with the legal documentation, we'll join that meeting. If your outside counsel wants to review the carrier agreements and legal opinions, we'll send them. We don't avoid the hard questions — we've already answered them.
04
We work across every industry
FICA applies to every W-2 payroll in the country. If you have 100 or more employees and a standard payroll structure, this conversation belongs on your calendar.
Get Started

Find out what your company has been leaving on the table.

A 20-minute call is all it takes to know whether this makes sense for your workforce. We'll ask a few straightforward questions about your employee count and payroll structure. You'll walk away with a preliminary savings range and a clear picture of what the full analysis will show.

What to expect:
No pitch deck. No pressure. No commitment. We walk through how the plan works, answer every compliance question you have, and give you a preliminary range based on your workforce. If you want a full impact analysis after that, we return it in 48 hours. If you don't, that's fine. We'd rather you make the right decision than a fast one.
Or reach us directly: [email protected]  ·  bewellhealth.ai
Exclusive Access

Behind the Curtain

Qualified prospects and clients receive private access to our full compliance library — independent legal opinions, IRS advisory letters, carrier documentation, and analysis you won't find anywhere else.

✍ Independent Legal Opinions
📄 IRS Advisory Letters
📈 Carrier Compliance Analysis
📚 Informative Articles & Briefings
🔒 Access Client Portal Access link provided by your advisor
Be Well Health / Broker Portal
Dashboard
ViewBroker
Broker Current
Client
Three permission layers: CorporateBrokerClient. You see down (your client groups), never up. In production, Salesforce enforces this; in this demo, the switcher lets you explore each view.
BR
Brad Renzelman
Licensed Broker · Direct to Corporate

Your book at a glance. Groups in play, your downline, and what needs attention today — with the system surfacing the next actions so you spend your time closing, not chasing.

Groups in play
14
3 closing this month
Agents in downline
100
5 direct · 95 downline
Active prospects
5
2 in proposal stage
Needs attention
4
stuck deals & expiring docs
AI Daily Briefing Generated 7:02 AM
Good morning, Brad. Your oldest open deal is Oyster Point Hotel — Proposal Sent 9 days ago, still no open. Worth a focused follow-up today. Sarah Chen and James Ruiz in your downline have been inactive 14+ days. 2 groups have renewals inside 60 days (Carolina Conceptions, Pat Bern Construction). Your strongest lever today: the 5 prospects on your call list, two of which are one follow-up from converting.
Today’s call list AI-prioritized
View pipeline
ProspectStageWhy now
ABC Company
Phoenix, AZ · 100 FT
Proposal PresentationDecision call booked 2pm
Oyster Point Hotel
Red Bank, NJ · 69 FT
Proposal SentStuck 9 days — nudge
Flavor House LLC
Austin, TX · 51 FT
CommunicatingAsked for FICA recap
GC Global LLC
Reno, NV · 12 FT
CommunicatingWarm — book proposal
Molly Pitcher Inn
Red Bank, NJ · 92 FT
New LeadInbound from site
Messages
View all
📢
Updated BWH Sales Deck now available
New FICA-savings one-pager in Resources.
2h ago
🎓
Live training: Handling the CFO objection
Thursday 1pm MT · register in Training.
1d ago
Carrier update — Quantum 2.0 plans
Two new plan tiers added to the catalog.
3d ago
Quick Actions
New prospect
Submit a lead — we run the cycle
👤
Invite agent
Recruit into your downline
🎥
Resume training
The Bottom Line Benefits Pitch · 60%

Everyone in your downline, and the structure beneath you. You see down — your directs, their recruits, and the groups they write — never up. The system watches for agents going quiet so a recruit never silently stalls.

Total downline
100
5 direct · 95 indirect
Active this month
81
wrote or worked a group
Flight risk
2
inactive 14+ days
Avg groups / agent
1.9
top quartile: 4+
AI Watch
Sarah Chen (direct) hasn’t logged in for 16 days and has a proposal sitting unsent. James Ruiz (under Maria Lopez) completed training but hasn’t written his first group in 21 days — classic stall point. Suggested action: a check-in nudge to each, drafted and ready to send.
Your Hierarchy
BR
Brad Renzelman You · Direct to Corporate
14 groups5 directs
Sarah ChenLicensed · Top
3 groups16d idle
Maria LopezLicensed · Top
6 groups2 downline
James RuizLicensed · Mid
0 groupsnew · 21d
Devon PrattNon-licensed · Mktg
referrals onlyactive
David KimLicensed · Mid
2 groupsactive
Ryan ParkLicensed · Mid
2 groupsactive
Tina AlvarezLicensed · Top
3 groupsno downline yet
All Agents
AgentRelationshipContractGroupsStatus
Sarah Chen
sarah.chen@example.com
DirectLicensed · Top3Idle 16d
Maria Lopez
m.lopez@example.com
DirectLicensed · Top6Active
David Kim
d.kim@example.com
DirectLicensed · Mid2Active
Ryan Park
r.park@example.com
DirectLicensed · Mid2Active
Tina Alvarez
t.alvarez@example.com
DirectLicensed · Top3Active
James Ruiz
under Maria Lopez
Indirect · L2Licensed · Mid0No first group
Devon Pratt
under Maria Lopez
Indirect · L2Non-licensed · MarketingActive

Contract new agents into your downline and track every onboarding to completion. Licensed agents sell and earn override-eligible commissions; non-licensed “marketing” partners earn referral compensation. The system runs each new recruit through the document checklist automatically.

Your Contract
Your level
Licensed · Top
Direct to Corporate · full override on downline
Override eligible
95 agents
spread across your 5 directs
In contracting
3 pending
2 licensed · 1 marketing
Pending Onboarding
RecruitTypeStageDocuments
Robert Hayes
invited 2 days ago
LicensedDocs in review5 of 6 received
Priya Nair
invited 5 days ago
LicensedAwaiting signature6 of 6 received
Marcus Bell
invited today
MarketingInvited0 of 3 received
AI Onboarding
Robert Hayes is missing only his E&O certificate — the system has already emailed him a reminder with an upload link. Priya Nair is fully documented and one e-signature from active; her contract is queued for your approval.
Invite a new agent AI-guided
Onboarding checklist
📄
W-9
required
🎓
Insurance license
licensed only
🛡
E&O certificate
licensed only
🏹
Government ID
required
🏢
Business entity (if applicable)
optional
🏦
Direct deposit
required

Every prospect from first touch to closed group. You drop in a lead; the system runs the cycle — outreach, scheduling, proposal prep, follow-up — and tells you the single next-best action on each deal.

New Lead
1
Communicating
2
Proposal Sent
1
Presentation
1
Closed Won
2
AI Next-Best-Action
Focus order for today: (1) ABC Company — presentation at 2pm, deck and FICA-savings sheet prepped. (2) Oyster Point Hotel — proposal sent 9 days ago, no open; a follow-up is drafted. (3) GC Global — warm and ready to move to proposal, book the slot.
All Prospects
ProspectSizeStageEst. livesNext action
ABC Company
Phoenix, AZ
100 FTPresentation100Present today 2pm
Oyster Point Hotel
Red Bank, NJ
69 FTProposal Sent69Follow up (9d)
Flavor House LLC
Austin, TX
51 FTCommunicating51Send FICA recap
GC Global LLC
Reno, NV
12 FTCommunicating12Book proposal
Molly Pitcher Inn
Red Bank, NJ
92 FTNew Lead92Qualify (inbound)
Summit Dental Group
Mesa, AZ
34 FTClosed Won34→ moved to Groups
Apex Logistics
Dallas, TX
120 FTClosed Won120→ moved to Groups
Upcoming meetings AI-scheduled
📅
ABC Company — Proposal presentation
Today 2:00pm MT · video · deck attached
📅
GC Global — Discovery call
Tomorrow 10:30am MT · phone
📅
Flavor House — Follow-up
Thu 1:00pm MT · video
Add a prospect

Your book of in-force groups — members, premium, plans, and renewal timing. The system flags renewals and enrollment gaps before they cost you, so nothing lapses quietly.

Active groups
14
2 added this quarter
Covered members
612
across all groups
Monthly premium
$148k
in-force, all groups
Renewals < 60d
2
action needed soon
AI Renewals
Carolina Conceptions PA renews in 41 days and has 7 newly-eligible employees not yet enrolled — a re-enrollment push could add ~$1.9k/mo. Pat Bern Construction renews in 58 days with clean utilization; a one-click renewal packet is ready.
In-Force Groups
GroupMembersMonthly premiumPlanRenewal
Carolina Conceptions PA
Raleigh, NC
53$14,310Quantum 2.0 Plan 1950 + Rx41 days
USMH Corporation
DBA Promeniq
106$30,280Quantum 2.0 Plan 19507 mo
Molly Pitcher Inn
Red Bank, NJ
92$22,140Quantum 2.0 + ACC/CI5 mo
Oyster Point Hotel
Red Bank, NJ
69$17,250Quantum 2.0 Plan 19509 mo
Pat Bern Construction LLC
Trenton, NJ
48$12,000Quantum 2.0 + Rx58 days
Apex Logistics
Dallas, TX
120$28,800Quantum 2.0 Plan 195011 mo
Summit Dental Group
Mesa, AZ
34$8,160Quantum 2.0 + ACC11 mo
Showing 7 of 14 · view all groups
Group Detail — Carolina Conceptions PA
Enrolled / eligible
53 / 60
7 newly eligible
Effective date
Jul 9, 2025
renews Jul 9, 2026
Plans in force
Quantum 2.0 Plan 1950
+ Rx rider
+ Accident / Critical Illness

Your contracting paperwork and your groups’ plan documents in one place. The system watches every expiration and completeness gap — an expiring license or missing form gets flagged before it becomes a problem.

AI Document Check
Your file is complete and current except your E&O certificate expires in 38 days — a renewal reminder is scheduled. All 14 groups have current plan documents on file.
Your Contracting Documents
📄
W-9
Signed Jan 12, 2025
VerifiedView
🎓
Insurance License
AZ · #1234567 · valid through 2027
VerifiedView
🛡
E&O Certificate
Expires in 38 days
ExpiringRenew
🏹
Government ID
Verified Jan 12, 2025
VerifiedView
🏢
Business Entity
Renzelman Benefits LLC · on file
VerifiedView
🏦
Direct Deposit
Account ending 4821
VerifiedUpdate
Group & Plan Documents
📋
Quantum 2.0 Plan 1950 — Plan Summary
Carrier document · current
PDFView
📝
Carolina Conceptions — Enrollment Forms
53 of 60 on file · 7 outstanding
7 missingOpen
Section 125 Plan Document & Legal Opinion
Compliance reference · shared library
PDFView
📋
Apex Logistics — Signed Group Agreement
Executed · effective date on file
CompleteView

Everything you need to sell, in one library — decks, one-pagers, plan brochures, compliance references, and ready-to-send templates. Or just ask the assistant and it pulls the right asset and tailors it to your prospect.

Ask the BWH Assistant
Ask for anything — “a FICA-savings summary for a 75-employee restaurant” or “the CFO objection script.” The assistant drafts from approved, compliant materials.
Sales Library
📊
BWH Sales Deck
The core Bottom Line Benefits presentation. Updated this week.
💰
FICA Savings One-Pager
Employer payroll-tax savings explained on a single page.
📝
Quantum 2.0 Plan Brochures
Plan 1950, Rx, Accident & Critical Illness riders.
Compliance & Legal Opinions
Section 125 structure, ERISA standing, audit-defense references.
💬
Objection-Handling Scripts
CFO, HR, “is this too good to be true,” and Aflac-convert plays.
Email & Follow-up Templates
Intro, proposal, nudge, and renewal sequences.

Get certified, stay sharp, and rehearse the hard conversations before you have them for real. Courses track your progress; the AI roleplay lets you practice the pitch against the personas you actually meet.

Certification
In progress
3 of 4 core courses done
Courses complete
7
incl. electives
Roleplay sessions
12
avg score 84%
Core Curriculum
What Is Be Well Health?
The model, the math, and why it’s different. Complete
The Bottom Line Benefits Pitch
Structuring the FICA-savings conversation end to end. 60%
Section 125 Fixed Indemnity
The compliance backbone, in plain English. Complete
Audit Defense Explained
What to say when a CFO asks “what if we’re audited?” Complete
Live Training — Upcoming
🎤
Handling the CFO Objection
Live session · Thursday 1pm MT · Practice the audit-defense + math conversation with a senior trainer.
AI Roleplaypractice against a live persona
Pick who you’re up against. The assistant plays the role, pushes back like the real thing, and scores you on objection handling, clarity, and close.
💼
The Skeptical CFO
Wants the math and the audit answer.
👤
The HR Director
Cares about employees and admin load.
🏢
Small-Business Owner
Busy, blunt, “why should I care?”
🔄
The Aflac Convert
Already has supplemental — why switch?